{"id":6272,"date":"2026-08-31T11:07:16","date_gmt":"2026-08-31T11:07:16","guid":{"rendered":"https:\/\/mallofsofia.bg\/?post_type=whats-new&#038;p=6272"},"modified":"2026-09-03T06:39:25","modified_gmt":"2026-09-03T06:39:25","slug":"activate-your-new-back-to-school-adventure-with-mall-of-sofia","status":"publish","type":"whats-new","link":"https:\/\/mallofsofia.bg\/en\/whats-new\/activate-your-new-back-to-school-adventure-with-mall-of-sofia\/","title":{"rendered":"Activate Your New Back-to-School Adventure with Mall of Sofia!"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6262 size-full\" src=\"https:\/\/mallofsofia.bg\/wp-content\/uploads\/2026\/08\/1920x1005pix.jpg\" alt=\"\" width=\"1920\" height=\"1005\" srcset=\"https:\/\/mallofsofia.bg\/wp-content\/uploads\/2026\/08\/1920x1005pix.jpg 1920w, https:\/\/mallofsofia.bg\/wp-content\/uploads\/2026\/08\/1920x1005pix-300x157.jpg 300w, https:\/\/mallofsofia.bg\/wp-content\/uploads\/2026\/08\/1920x1005pix-1024x536.jpg 1024w, https:\/\/mallofsofia.bg\/wp-content\/uploads\/2026\/08\/1920x1005pix-768x402.jpg 768w, https:\/\/mallofsofia.bg\/wp-content\/uploads\/2026\/08\/1920x1005pix-1536x804.jpg 1536w, https:\/\/mallofsofia.bg\/wp-content\/uploads\/2026\/08\/1920x1005pix-120x63.jpg 120w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<style>\n  .mos-copy {\n    width: 100%;\n  }<\/p>\n<p>  .mos-copy-inner {\n    max-width: 980px;\n    margin: 20px auto 40px;\n    padding: 0 28px;\n    color: #55545e;\n    font-size: 18px;\n    line-height: 1.65;\n    box-sizing: border-box;\n  }<\/p>\n<p>  .mos-copy p {\n    margin: 0 0 18px;\n  }<\/p>\n<p>  .mos-copy .mos-title {\n    margin-bottom: 20px;\n    font-size: 24px;\n    line-height: 1.35;\n    font-weight: 600;\n    color: #3f3e46;\n  }<\/p>\n<p>  .mos-copy .mos-prizes-title {\n    margin-bottom: 12px;\n  }<\/p>\n<p>  .mos-copy ul {\n    margin: 0 0 24px;\n    padding-left: 24px;\n  }<\/p>\n<p>  .mos-copy li {\n    margin-bottom: 10px;\n    padding-left: 4px;\n  }<\/p>\n<p>  .mos-copy li:last-child {\n    margin-bottom: 0;\n  }<\/p>\n<p>  .mos-copy a {\n    color: #222222;\n    font-weight: 600;\n    text-decoration: underline;\n    text-underline-offset: 3px;\n  }<\/p>\n<p>  @media (max-width: 768px) {\n    .mos-copy-inner {\n      margin: 14px auto 30px;\n      padding: 0 18px;\n      font-size: 17px;\n      line-height: 1.55;\n    }<\/p>\n<p>    .mos-copy .mos-title {\n      font-size: 21px;\n      line-height: 1.4;\n      margin-bottom: 16px;\n    }<\/p>\n<p>    .mos-copy p {\n      margin-bottom: 16px;\n    }<\/p>\n<p>    .mos-copy ul {\n      padding-left: 20px;\n      margin-bottom: 20px;\n    }<\/p>\n<p>    .mos-copy li {\n      margin-bottom: 9px;\n      padding-left: 2px;\n    }\n  }<\/p>\n<p>  @media (max-width: 480px) {\n    .mos-copy-inner {\n      padding: 0 16px;\n      font-size: 16.5px;\n      line-height: 1.55;\n    }<\/p>\n<p>    .mos-copy .mos-title {\n      font-size: 20px;\n    }<\/p>\n<p>    .mos-copy ul {\n      padding-left: 18px;\n    }\n  }\n<\/style>\n<div class=\"mos-copy\">\n<div class=\"mos-copy-inner\">\n<p class=\"mos-title\">Activate your new back-to-school adventure with Mall of Sofia!<\/p>\n<p>    From <strong>10 to 15 September<\/strong>, every purchase worth<br \/>\n    <strong>\u20ac30 or more<\/strong> activates your mission \u2013 all you need to do is be part of our loyalty program.<br \/>\n    Make your way through our digital maze, spin the wheel and unlock your locker<br \/>\n    to find out what you\u2019ve won.<\/p>\n<p class=\"mos-prizes-title\"><strong>And the prizes?<\/strong> More than <strong>750<\/strong> are waiting to be unlocked, including:<\/p>\n<ul>\n<li>Stylish designer backpacks and practical school supplies from IKEA, INTERSPORT and ASANTE<\/li>\n<li>Fun board games from Comsed<\/li>\n<li>Delicious treats from Pick&amp;Mix, 100 Grama Sladki and Fish a Chic<\/li>\n<li>Favorite cosmetics and beauty finds from MAC<\/li>\n<li>15-day access to the educational world of Ucha.se<\/li>\n<li>Fun family experiences with tickets from Cinema City<\/li>\n<li>Gift vouchers from favorite brands such as Etam, Celio, Technomarket,<br \/>\n      Nechoveshki Zo\u043emagazin Dr. Stefanov, Smart Atelier, 21K, Ciela and Sergent Major<\/li>\n<li>Exclusive prizes from our Loyalty Club \u2013 a Philips electric toothbrush,<br \/>\n      a Nintendo gaming console, Ludo Game, modern backpacks and school supplies,<br \/>\n      thermal cups with straws and sports water bottles.<\/li>\n<\/ul>\n<p>    The first school bell is getting closer, and the adventure has already begun.<br \/>\n    <strong>Your move!<\/strong><\/p>\n<p style=\"margin-bottom: 0;\">\ud83d\udc49<br \/>\n      <a href=\"https:\/\/mallofsofia.bg\/wp-content\/uploads\/2026\/08\/rules_b\u0430ck_to_school_-level_up_compressed.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\n        Read the official campaign rules here.<br \/>\n      <\/a>\n    <\/p>\n<\/p><\/div>\n<\/div>\n<p>&#8220;`<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Activate your new back-to-school adventure with Mall of Sofia! From 10 to 15 September, every purchase worth \u20ac30 or more activates your mission \u2013 all you need to do is be part of our loyalty program. Make your way through our digital maze, spin the wheel and unlock your locker to find out what you\u2019ve [&hellip;]<\/p>\n","protected":false},"featured_media":6265,"template":"","class_list":["post-6272","whats-new","type-whats-new","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":[],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Activate your new back-to-school adventure with Mall of Sofia! From 10 to 15 September, every purchase worth \u20ac30 or more activates your mission \u2013 all you need to do is be part of our loyalty program. 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